Pat McGrath Labs, which is currently distributed in Sephora and Bluemercury, is joining the Luxury at Ulta Beauty assortment.
. Makeup, for that time period, grew 24 percent and designer brands also swelled.
As for partnering with Ulta, there’s no time like the present, Maman said. “We are launching in their luxury concept, 200 doors, which is aligned with our brand positioning,” he said. “Secondly, it enables us to connect with more customers nationally since we currently have a very selective distribution. It also allows us to target a new profile of customers which are largely Gen Z and suburban.
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