Ludovic de Saint Sernin, the designer known for his sensual, gender-fluid creations, has been named creative director of Ann Demeulemeester, signaling a new creative direction for the house owned by Italian retailer Claudio Antonioli.
“Sensuality, tension, silhouette, fluidity, wildness and a graphic feel are defining pillars of the language Ludovic de Saint Sernin is about to build as he traces the new course of Ann Demeulemeester, injecting his approach to fashion as a tool to shape and free one’s presence and appearance,” it added.Willy Vanderperre/Courtesy of Ann Demeulemeester
“When I started the brand, the most important thing was to be able to tell my story through the collections, so a lot of them are very autobiographical because I always feel I relate to people’s stories more than a story that’s invented,” he told WWD last year. “The same way a musician or an artist is going to pour their feelings into an album, I’m kind of going to do the same thing in a collection.
A pensive woman with gothic leanings, Demeulemeester helped put Antwerp on the global fashion map with her soigné tailoring and dark glamour.
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