EXCLUSIVE: Louis Vuitton Is Heading to Italy for Next Cruise Show

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EXCLUSIVE: Louis Vuitton Is Heading to Italy for Next Cruise Show
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Louis Vuitton is heading to a small, storied island in Italy for its cruise show in May — after an important pit stop in Seoul at the end of April to parade its pre-fall collection, WWD has learned.

The Vuitton show is scheduled for May 24 on the small island located on Lake Maggiore, about 33 kilometers from Milan’s Malpensa airport.

Embellished over centuries, Isola Bella today boasts the Palazzo Borromeo, a 20-room palace furnished in Baroque style and appointed with 130 important Italian paintings. Meanwhile, the gardens are considered an outstanding example of Italian Baroque style, at the center of which stands the Teatro Massimo, a monument of stepped terraces decorated with obelisks and statues.

It marks the first time the brand will stage a fashion show for a pre-fall collection, and it will be the first official event in South Korea attended by Ghesquière. Dior, which like Vuitton is controlled by LVMH Moët Hennessy Louis Vuitton, recently began staging destination fashion shows for its pre-fall collections. Dior’s longtime chief executive officer Pietro BeccariThe pre-fall collection will be available in Vuitton stores worldwide from May 19.Europe’s big luxury brands have all resumed staging itinerant fashion shows for cruise, with Gucci heading to Seoul, Chanel to Los Angeles, and Max Mara to Stockholm.

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