Lara Trump has a message for women: It's OK to like Donald Trump even if you don't love his style
CEDAR RAPIDS, Iowa – As many Iowans hunkered down for a massive snowstorm in early January, Lara Trump convened a"MAGA Mommy" roundtable with a group of women at a local library.
Lara Trump, 37, wife of the president's son Eric, has emerged as a top campaign adviser, focusing heavily on female voters. Polls have consistently shown women are less supportive than men of Trump. In the 2018 midterms, suburban women rejected the GOP in large numbers, raising fears in the party that a similar gender gap could play out in the November presidential election.
“Whenever you’re talking about Donald Trump, I think now even more so than in 2016 people are really afraid sometimes to voice their support,” Lara Trump said. Personal attacks, language a concern for womenExit polls from the 2016 election showed that 53% of men backed Trump, while only 42% of women supported him – a gap of 11 percentage points.
USA TODAY/Ipsos poll: For voters, Bernie Sanders outranks other Democrats – and Trump – on values, empathy The Wilmington, N.C., native has held “Women for Trump” events in suburban areas across the Rust Belt, often arriving ahead of the president’s campaign rallies, which typically draw a more raucous crowd.
But on average, the proportion of suburban women who opposed Trump’s policies on child care, health care and education was 24 percentage points higher than the proportion who said they supported them. “We didn’t have a solid campaign structure. We didn’t really know if Donald Trump will be the nominee until a lot later on,” she said. “Now, we’re such a well-oiled machine.”
Her rise on the airwaves and at campaign events hasn’t been lost on some members of the Republican Party. A poll last year by conservative anti-tax group Club for Growth examining a hypothetical GOP primary for the Long Island seat being vacated by Rep. Peter King had Lara Trump winning by more than 30 points. She doesn’t live in King’s congressional district and has said she’s focused on one campaign in November for now.
On Twitter, Lara Trump is more likely to mention the words “employment” and “job” than other family members, according to an analysis of nearly 4,500 tweets from family surrogates that shows how each of them target specific audiences. By contrast, Donald Trump Jr. focuses heavily on Trump’s foes, using the word “Biden” in 8% of the tweets and often slamming the “media.”
The comments were viewed as insensitive to people with speech impediments, because the former vice president has publicly spoken about overcoming a childhood stutter. The incident prompted retired airline captain Chesley “Sully” Sullenberger, best known for crash-landing a commercial jet on the Hudson River in New York, to write an op-ed about his own struggle with a stutter.
"I think it took her credibility and maybe their relationship to another level,” said Lynne Patton, a friend and former campaign official who now works at the Department of House and Urban Development. “He recognized the significant role she played in that victory.”
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