The new prize, which comes with a 150,000-euro purse and one-year mentorship from La Fabrique du Temps Louis Vuitton, is the brainchild of Jean Arnault, the French luxury house’s director of watches.
“It really spoke to me and having seen the vintage watch trend go from [being] extremely desirable to being much less desirable today, I don’t want independent watchmaking to follow the same trajectory,” he said, noting that without support such brands risked failing once the hype moved on.
“We have a very wide panel of people who, in my humble opinion, view a timekeeping creation in different ways,” said Arnault. “This jury represents the watch in general [which] isn’t just a movement, a case, a dial [but] a whole that once assembled [becomes] a good product.” “I had bet on 100 when we opened applications [in January],” said Arnault. “We are truly flabbergasted and these 700 applicants come from around the world.”
“The independent watchmakers who manage to emerge are all unique creators who bring something completely new and completely distinctive to the industry without being in competition with each other,” said Arnault.
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