For new personal care brand Hempress Hygienics, hemp is the fiber of the future.
By using hemp, the brand is aiming to create more sustainable offerings within the disposable product space.
“It absorbs up to two times more liquids. It’s four times more durable and very versatile. In that sense when you’re wearing it, it feels less like a diaper and it’s more lightweight, breathable,” said Avery. “Then antimicrobial properties — so it doesn’t need any pesticides or herbicides to grow. It also limits and restricts the bacterial growth of E. coli and staph which often lead to a lot of cases of vaginitis or vaginosis for women.
While the organic personal care space is becoming increasingly crowded, Austin believes Hempress’ total use of hemp will be a key differentiator.
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