Gucci is setting down its suitcases on tony Rue Saint-Honoré for its first permanent boutique dedicated to its travel line.
The house’s travel range holds a particular place in the house, as trunks, suitcases and hatboxes were the first items that founder Guccio Gucci offered after opening his store in Florence in 1921.
Bizzari explained that the concept for the travel line’s permanent locations had been inspired at once by the original Florentine store and a three-month pop-up in London coinciding with the launch of theThe three-month residency in London, which concludes at the end of the year, nodded to its origins story by taking over the tea shop at The Savoy in London, where Guccio Gucci had been a luggage porter at the turn of the 20th century.
“Gucci Valigeria is a powerful reminder of our Florentine roots and our timeless craft,” said Bizzarri, calling the line a “symbol of [the Gucci] legacy, reinterpreted through the ages for the travelers and modern-day explorers of every era.”The Saint-Honoré store, in particular, was created to be “a portal into our ever-expanding world of travel and discovery,” the executive continued.
The ground floor evokes a tony train station, with the cash register masquerading as a welcome desk and piles of luggage as decor. Travel essentials such as pajamas, eye masks, beauty products and pet accessories will be offered here. Exotic-skin versions of its weekender duffel and one-of-a-kind trunks also take pride of place.
On the first floor, brass shelving nods to the racks found in old-fashioned trains, while the ceiling is modeled after the arched roof of carriages. A loom-woven carpet in a tartan motif and plush banquette seating give a cozy vibe.
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