On the heels of opening its 100th studio space in Santa Monica, California, Solidcore has plans to expand to 250 locations and potentially internationally in the next three to five years.
“To get to the 100th studio is of course an amazing accomplishment, and I’m incredibly proud of our team for getting here,” Myers said. Santa Monica marks its fifth location in Southern California. “But I also think it speaks to the influence of Southern California, L.A.
Offering a 50-minute, high-intensity, full-body workout on a Pilates-inspired reformer, the business currently operates in 25 states, as well as D.C. Hit hard during the COVID-19 pandemic, Solidcore now has more members than it did in 2019, said Myers: “Our numbers are up about 60 percent relative to where they were pre-COVID-19.”“Like many brands, the density of New York allows for us to achieve pretty significant revenue volumes in that market,” Myers continued.
Myers, who was previously at Sweetgreen, began as a client at Solidcore nine years ago, he said. He’s been with the company for more than five years and was promoted to CEO in April 2021. “There’s really two elements that have made the business successful and sort of helped our ability to reach the scale that we have,” he explained. “The first is that we have a product that works.…No one walks out of a Solidcore class and wonders if the workout worked.
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