While waiting to open a new chapter under the creative direction of Sabato De Sarno next fall, Gucci is celebrating its heritage with a new exhibition to be unveiled at Gucci Garden in Florence this week. PittiUomo
An illustrated timeline featuring key dates, events and people of the company’s history runs through the three-storied location, which is housed in a 14th-century Florentine palazzo. Interspersed throughout the first and second floor, eight individual rooms are dedicated to a different facet marking the Gucci heritage.
These range from a showcase of signature themes — including the GG monogram, the Flora pattern and the Bamboo bag — to halls dedicated to red carpet gowns across the decades or the brand’s innovative presence in the metaverse.For example, the “Fashion” room showcases a selection of decade-defining looks handpicked from the Gucci Archive, which is housed in the city’s Palazzo Settimanni.
The “Stars” section retraces the bond between Gucci and celebrities specifically, from the founder’s first experiences of high society as a porter at The Savoy hotel in London to the brand’s increasing popularity among the international jet set starting from the ‘50s. In particular, nine bespoke gowns designed for leading figures in the movie or music world stand in the space furnished with mirrors and digital screens.
A special focus on three signature accessories marks the “Icons” room. Here, more than 400 different versions of the Bamboo 1947, Horsebit 1955 and Jackie 1961 bags are presented on mirrored shelves. Each style marked a distinctive aspect of the Gucci identity, with the
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