EXCLUSIVE: Dior Sculpts Sand Scenography for Beach Collection

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EXCLUSIVE: Dior Sculpts Sand Scenography for Beach Collection
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Life-sized versions of the lush vegetation and wild animals populating Dior's signature Toile de Jouy motif will look sculpted out of sand in the windows and on the facades of this summer’s 31 destinations.

Revisited in soft shades of pink, gray, cream and blue nodding to the delicacy of porcelain, the “Toile de Jouy Sauvage” variation on the house’s signature motif is used for summer-ready pieces, including a silk top, as well as accessories including thebook tote and the Lady Dior bag, which will also be available in a wicker version. Other accessories will include hats, visors, sneakers, scarves and its long Mitzah silk bands.

This summer’s grand tour, which starts on Wednesday in Mykonos, Greece, will unfurl throughout the summer across 10 pop-ups in Thailand, Malaysia, Indonesia, Korea, China, Japan and the U.S., and 12 concept stores around the Mediterranean, such as Ibiza, Spain; Cyprus; Mykonos; Bodrum, Turkey;, Italy; and Montenegro, as well as one in Lake Como, and another at the SKP department store in Chengdu, China.

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