The collaboration marks Dior's first push into gaming.
on a fashion partnership that also straddled the physical and digital worlds, with both skins and real-life pieces., a permanent destination on online game platform and game creation system Roblox. The space includes the Gucci Shop, a boutique where visitors can purchase digital Gucci items to collect or to outfit Roblox avatars.
Dior’s inaugural virtual capsule collection, to be unveiled on Aug. 25 in Gran Turismo 7, includes a yellow-and-gray jumpsuit, matching gloves, reinterpreted Diorizon shoes and a blue-and-gray helmet. The designs incorporate the brand’s signature Dior Oblique motif, as well as the CD Diamond initials and a “Christian Dior Atelier Avenue Montaigne” patch.
“Dior is delighted to enter the world of gaming through our collaboration on Gran Turismo 7, the latest installment in this iconic series, taking the house’s celebrated innovation one step further into the future with this exciting bridging of virtual fashion and immersive digital experience,” said Pietro Beccari, chairman and chief executive officer of Christian Dior Couture.
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