Charvet is diving into swimwear with a collaboration with Thorsun.
For his first collaboration with another brand, New York swimwear designer George Sotelo of Thorsun scored the crème de la crème: Charvet, perhaps the world’s most famous and storied maker of high-end shirts and ties, and a French national treasure that has occupied the same corner of Place Vendôme since 1838.
The project represents a leap into a new luxury strata for Sotelo, who founded his brand in 2014, and a carefully considered step back into resort wear for siblings Jean-Claude and Anne-Marie Colban, keepers of Charvet’s luxury legacy. The Colbans agreed to do something together — on their perfectionist terms, an experience Sotelo relished as a rich learning experience. “We really took the time to make sure every detail is perfect, down to every stitch,” he said. “It’s a rugged short, but it feels luxurious.”Accustomed to the best silks and cottons, the Colbans first balked at high-performance technical fabrics, until Sotelo found one made in France with a cotton-like hand and an ability to dry in seven minutes.
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