Isaac Boots is entering the personal care category. The celebrity trainer, known for his signature Torch’d dance-cardio workouts and working with clients like Gwyneth Paltrow and Kelly Ripa, is launching an ingestible and topical CBD product line.
go hand in hand. It’s synonymous to me. I have to feel vibrant. I have to look vibrant, too. The idea of using topicals and taking things that just support that vibrancy have always been a no-brainer to me,” Boots said.While Boots had been using CBD for years for energy without the jitters, the market overall is also booming. According to a Cowen & Co report, the U.S. CBD market is estimated to reach $16 billion by 2025.
With the medical-grade transdermal stick-on format, the CBD and green tea are released directly into the bloodstream over time. “The patches are all made with 25 percent of water to help promote efficient absorption of the infusions of the green tea extract, the CBD itself and to safely release those ingredients directly into the bloodstream,” Boots said. “So then steadily over several hours, the effects are long-lasting.
With more than 600,000 followers on Instagram, Boots is planning to use social media as a means to educate consumers about these new Torch’d products. Furthermore, with an ever-growing Torch’d community, Boots explained he always taps his clientele as his focus group for what he should develop next, noting that he plans to launch more personal care products in the future.
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