.11Honore has launched a private, in-house label.
“It’s been part of the strategy from the beginning,” said Patrick Herning of creating a private label for 11 Honoré, out May 29.
“Look, we are going to emerge from this as we always have, a stronger industry,” he said of current affairs. “We’re going to learn, pivot, grow.” He hopes to host an event in New York City. “We’re being nimble, agile, kind,” he continued. “We want to keep our vendors working if they’re able to. We want to employ as many people as we can. Those are the things I’m thinking about, ensuring we can support our supply chain. And with it all being manufactured in Los Angeles, we are on track as of now to hit our timeline.
For the first time, his customer will be able to outfit herself for under $500, he said. While there are clothing options like ath-leisure and denim under that amount, high-end labels don’t offer very much else. Priced between $98 for a T-shirt and $598 for a blazer, 11 Honoré’s line will offer “sophisticated and chic” women’s wear for sizes 12 to 26 . “Think The Row,” he said.
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