Here’s why Apple is struggling to keep up with itself, according to former Apple employee GuyKawasaki. via CNBCMakeIt
Monday Apple announced a slew of subscription services and a credit card, and last week it unveiled the iPad Air and iPad Mini, and an update to its popular wireless earbuds, the AirPods, to mixed reactions.
"What's the state of Apple's innovation today? I want something that tugs at my heartstrings. Something that will make me wait like a fool outside an Apple store the night before it ships. People aren't standing in line outside the Apple Store right now," Kawasaki tells CNBC Make It. Indeed, some users were not overly impressed with the second generation airpods, and though CNBC called the iPad Mini"compact and incredibly powerful," The Verge called it"a little bit of an Apple parts-bin remix, but the parts are all good."
But with three new subscription services announced on Monday — a TV service, a gaming bundle and an all-you-can-read magazine subscription — as well as an Apple-branded credit launched in partnership with Goldman Sachs, Kawasaki says it raises a new question:"Is Apple simply the best device company or the best device and services company? ...[I]t's trying to be the latter," Kawasaki tells CNBC Make It.
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