Everything You Need to Know About the New Ivy Park and Adidas Collection

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Everything You Need to Know About the New Ivy Park and Adidas Collection
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Welcome to Beyoncé’s rodeo.

Beyoncé loves a good theme. From her thoughtfully curated music performances and the intricate ensembles that go along with them, the mega star knows how to create a good storyline. Thecentered on the idea of monarchy. Now, for her fifth highly coveted Ivy Park drop with Adidas, the singer is paying homage to her Houston roots by highlighting one of Texas’s most beloved pastimes: the rodeo.

In the new campaign celebrating the launch, the star brought Black cowboy culture center stage with a ranch-themed shoot—complete with hay bail. Beyoncé personally picked more than a handful of prominent faces to model the new pieces, including emerging rapper Monaleo , model Paloma Elsesser, and singer Snoh Aalegra. But if you ask the members of the star-studded cast, being recruited to participate was nothing but an honor.

Designed with lavender and brown cow prints, fringe, and great denim, the collection features more fashion-driven pieces in addition to its activewear offerings. The jeans included are made from rigid denim, with no stretch, to resemble traditional cowboy styles. “I love denim that has body,” Beyoncé’s mom divulges on the decision. “Adding the Adidas stripes is giving it a cool, new modern twist.

This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.If you’re ready to invite the new pieces into your wardrobe, they will be available in stores and online on Thursday, August 19. To get a feel for which items you’ll be adding to cart, head over to the brand’s

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