Every day will be Black Friday with non-stop sales throughout the summer
, they'll be working through a bottleneck of inventory unlike any they've seen before.
Clothing companies have few options for moving inventory aside from heavy discounting. Some may decide to pack away basics that are less seasonal and bring them back to stores next year. Manny Chirico, the CEO of PVH, which owns Tommy Hilfiger and Calvin Klein, said during an earnings call on April 2 that the company would consider such a solution.
Simeon Siegel, a managing director at BMO Capital Markets, said there's reason to believe the promotional period won't last for months and months.
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