Eva Longoria directs 'Flamin' Hot' a film about a janitor whose dream and hard work led to the creation of a snack that's part of pop culture.
tells the story of a janitor at Frito-Lay whose desire for a chip with a spicy flavor led to the creation of Flamin’ Hot Cheetos.
The movie, as told through the lens of Richard Montañez, is an inspiring account of how Montañez's Mexican-American heritage helped him create what would later become an iconic global pop culture phenomenon. However, it was not easy for Montañez or his wife, Judy Montañez.
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