The company that operates European Wax Center hair-removal salons preserved its win at the 11th U.S. Circuit Court of Appeals on Friday against a Florida man's challenge to a Miami federal court decision that his 'europawaxcenter' and 'euwaxcenter' websites amounted to cybersquatting.
Appeals court says names similar in appearance, sound, meaning - The company that operates European Wax Center hair-removal salons preserved its win at the 11th U.S. Circuit Court of Appeals on Friday against a Florida man's challenge to a Miami federal court decision that his "europawaxcenter" and "euwaxcenter" websites amounted to cybersquatting.
Boigris, who said in his complaint that he's a sales professional and entrepreneur, attempted to register three federal trademarks in 2016 -- "reveal me," "renew me," and "smooth me" -- that EWC uses to sell cosmetics, claiming he intended to use them for his own cosmetics line despite having no experience in the industry.
Marcus said the names are visually identical except for a few letters, sound "quite similar" when said out loud, and "impart essentially the same meaning: waxing services that are European or associated with Europe."
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