European theater owners look for digital lifeline amid coronavirus crisis
On the third weekend in March, Curzon Home Cinema — the streaming platform owned and operated by U.K. art house cinema chain Curzon — recorded its highest viewing figures since launching in 2010, up 89 percent from its previous best weekend. It also saw a 99 percent increase for the whole week compared with its previous best seven-day figure.
But unlike the majors, such as Cineworld, Odeon or Vue, fellow art house-skewing chains like Picturehouse or Everyman, or any of the smaller indies, Curzon — which was acquired by U.S. billionaire Charles Cohen— had a long-established lockdown-friendly ace up its sleeve. Initially launched as Curzon On Demand before changing its name in 2013, Curzon Home Cinema was the first platform in the U.K. to show day-and-day releases, the majority from Curzon’s own Curzon Artificial Eye distribution arm.
“It has primarily been a shift of focus for a number of our staff,” says Curzon CEO Philip Knatchbull, who two days after the cinemas closed said the company was able to avoid any layoffs for a minimum of three months, with staff taking a short-tern pay cut. "We are already a fully integrated company, so most people have roles that span exhibition, distribution and streaming.
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