Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth.
In 2024, the EU expects a much more normal 3.2% inflation rate, but that just means that today’s high prices will increase more slowly — and if we don’t get lucky with El Niño, European energy prices could still skyrocket in winter 2023–2024. There’s no end in sight to the war in Ukraine, and the EU expects 1.4% in GDP growth for 2024; that’s a big improvement on the dismal 0.8% we’ll see in 2023, but it’s still anemic, and unemployment in the EU will remain near a 20-year low, at just 6.
To help European business, technology, and marketing leaders navigate this maze of ambiguous business signals, here are some of Forrester’s most important predictions for the year ahead:The EU is finalizing the AI Act, and its enforcement will begin in 2025. Because of the AI Act’s complexity, its global implications, and the significant financial risk it entails, companies can’t afford to be unprepared.
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