Amazon's robo vacuum power grab sucks EU attention
The European Commission has announced an in-depth investigation into Amazon's proposed acquisition of iRobot over concerns it may restrict competition in the robot vacuum cleaner market., in August 2022, but the EC has now decided that a full investigation is necessary to assess whether the merger may have an adverse impact on the market for robotic vacuum cleaners.
Amazon may have the ability and the incentive to foreclose iRobot's rivals by preventing them from selling robo vacuums on Amazon's online marketplace and/or by degrading their access to it through several strategies, the EC stated. Another concern is that Amazon might prevent other robo vacuum makers from accessing the APIs for Amazon's Alexa software as well as the"Works with Alexa" certification, or otherwise hamper the interoperability of rival products. The EC noted that access via Alexa and WWA certification appear to be important selling points for such devices.
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