The makeup artist announced the brand on Tuesday, which she’s been incorporating into the hit show’s second season.
Half Magic will debut in May with an assortment of products that can achieve a full look. The brand’s hero product is Chrome Addiction, an eye product that comes in mattes, shimmers and glitter and in an array of bold colors and earth tones. Half Magic will also offer tools that will make it easy for the user to create a graphic makeup look.
The makeup artist explained that the brand’s name was the hardest to figure out, but was chosen to reflect her aesthetic of marrying graphic makeup looks with the everyday. “Similar to last season, the makeup designs are all coming from a place of what the characters are going through,”. “It’s sort of emotional glam, that’s what I’ve been calling it this season. The approach is always to work collaboratively with the cast members and understand where they’re coming from in a particular scene or episode and get their take on what their frame of mind is.”
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