“Euphoria” Didn't Invent Fun Makeup ⁠— Pat McGrath Did

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“Euphoria” Didn't Invent Fun Makeup ⁠— Pat McGrath Did
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  • 📰 Allure_magazine
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  • 2 min. at publisher
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The bold beauty trend at NYFW goes deeper than the show.

has done an amazing job putting fun, unconventional makeup on stage that is more accessible than Fashion Week. She's shown throughcan explore its emotive abilities. Davy has proven that eye makeup can share who you are with the world with a two-second glance.has brought McGrath's signature looks to life in a way beyond models walking down a runway. The show also put statement makeup in the context of hyperrealistic teens to make it seem more relatable.

With Zendaya, Hunter Schaffer, and Barbie Ferrera's examples, people feel more inspired and confident than ever spackling their lids with the sparkliest, most vibrant beauty products they can find. And it's so fucking cool to see my Instagram Explore page filled with interpretations of their looks from the show because of that. One TV show with only eight episodes didI'll go back to how McGrath ended her backstage interview with, though.

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