Domain name protocol ensdomains and payment firm moonpay are partnering to create a fiat on-ramp for users interested in purchasing a .eth domain name. cryptauxmargaux reports:
. Setting up a crypto wallet can be complicated to those that are not tech savvy, but using a fiat currency on-ramp overcomes such hurdles.. It provides users with an easily readable name such as “xyz.eth” instead of the long or complex alphanumeric address that is tied to a crypto wallet, making it easier for users to send and receive crypto to those shortened addresses.
The service is similar to the Web2 version of the Domain Name System , which creates internet name addresses such as ““The goal of the integration is to offer a solution that eliminates this barrier by allowing users to use payment options that they are used to such as Apple Pay and Google Pay,” said Nick Johnson, the founder and lead developer at ENS.
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