Black culture, in all its glory, will be on display over the 4th of July holiday weekend in New Orleans as thousands converge on the city for the in-person return of the Essence Festival of Culture.
The multiday event begins with a Thursday performance by comedian Kevin Hart in the Smoothie King Center, followed by ticketed concerts at the Louisiana Superdome Friday through Sunday. First-time headliner, rapper Nicki Minaj, performs Friday along with another first-timer, country singer Mickey Guyton. Music icon Janet Jackson, who took the stage in 2010 and 2018, is the featured artist on Saturday and fan favorite, 80s R&B group New Edition, will close the event on Sunday.
Festival organizers have said “vaccination is for everyone’s protection” and proof of such is needed for admission. “As the nation’s largest festival by per day attendance, the Essence Festival of Culture is a staple that celebrates community and empowers equity,” Essence CEO Caroline Wanga said in a statement. “We are excited to welcome the family back to New Orleans and thrilled to connect with more of our diasporic family through new digital experiences.”
Bennett said their digital experience opens access globally and has attracted more than 100 million online views.
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