Industry experts to explore how esports are trying to keep growing their audience in 2023.
Esports team G2 huddle onstage for a final team talk before competing at a Valorant event in BerlinWhether you know your "split-push" from your "powerspike" or not, it's difficult to miss the ever growing popularity and influence of esports.
Dominic Sacco, founder of the Esports News UK argues that before continued growth and bigger audiences, the industry first has to come to terms with some fundamental changes to how much of it will be organised in future. If the trend continues as expected then players, presenters, commentators and event organisers could be spending more of their time in 2023 having serious ethical conversations about which events to attend. If the infighting caused by theFor Naz Aletaha, the Global Head of League of Legends Esports, the key to growth in 2023 and beyond is about not forgetting their core fanbase while going out in search of new audiences. The grass isn't always greener on the other side.
The number and size of that potential audience is significant. Aletaha says there have been "over 600,000,000 people who have played and continued to play LoL" - plenty of potential people to keep pumping up viewing figures. The target, she says, which is unlikely to be achieved in 2023, is to make the annual event as big as something like the World Cup, not talked about only for the action - but "because they're just such culturally relevant moments".
"The business development group London and Partners, backed by the Greater London Authority say they want to make London the esports capital of Europe but at the moment we're behind places like Copenhagen and Paris," he notes.
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