One esports team CEO says the future of esports will depend on organizations' ability to transform into entertainment entities.
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"When you talk about an esports team, you're already thinking about the L.A. Lakers of esports," said Rodriguez. "But we're not just the Lakers. We're also Disney." While many of these deals will be like the major partnerships signed last year between leagues, networks, and streaming platforms like Twitch, Rodriguez sees more deals being inked between teams like G2 and major broadcasters.
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