ESPN chairman Jimmy Pitaro said the network could take on a sports league as a minority partner as the network continues its transition from a cable channel...
SANTA MONICA, Calif. — ESPN Chairman Jimmy Pitaro said the network could take on a sports league as a minority partner as the network continues its transition from a cable channel to a digital company.
“I will emphasize that we believe there are parties out there that can help us on the content side. So you can draw whatever conclusions you want from that,” Pitaro said Tuesday during a seminar sponsored by CNBC and Boardroom, a sports media company founded by Kevin Durant. A league having an equity stake in a network like ESPN would be groundbreaking and would pose some questions about fairness and objectivity in coverage. It would mark another step in sports’ relationship with its broadcast partners.
With cable audiences continuing to shrink, a direct-to-consumer option would help recoup some financial losses. According to its most recent filing, ESPN has 72.5 million cable subscribers and 25.3 million for its ESPN+ streaming service.
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