Escape, an established multicast network owned by E.W. Scripps’ Katz Networks, will rebrand itself as Court TV Mystery on September 30. According to the official announcement of the move, the…
Harvey Weinstein Rape Trial Coverage Headlines Court TV Rebirth Strategy - TCA
“Court TV Mystery will continue to focus on true-crime programming but will now be powered by one of the most recognizable brands in television history,” Katz Networks CEO Jonathan Katz said. “While increasing consumer recognition, aligning the two networks also creates increased marketing and co-promotional strength and the ability to naturally share content.”
Katz noted that Court TV has started producing true-crime documentaries and docu-series that leverage the 100,000 hours of footage in the original network’s library. “This compelling content will premiere on Court TV then have a home on Court TV Mystery, giving the millions of consumers who are hungry for the real-life drama of true-crime programming more opportunities to watch and enjoy it,” Katz said.
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