Are you okay, Apple? 🤔
to the Swiss Institute of Intellectual Property to claim the rights for a black-and-white depiction of an apple, including potential uses such as music, video records, DVDs and motion pictures. According to Wired, the IPI partially granted Apple's request last autumn, saying that Apple could have some of the rights it wanted, but cited a legal principle"that considers generic images of common goods – like apples – to be in the public domain.
The idea that a company can own a fruit that's been around for...well... a lot longer than Apple itself seems pretty ridiculous. And taking on a company that's been around for 111 years also seems quite... fruitless.But it isn't just this case that Apple is fighting. Withthan big tech companies such as Microsoft, Facebook, Amazon and Google put together, it's hard to be sympathetic with its cause.
With the Fruit Union Suisse case still in court and a decision not expected for months or even years, it remains to be seen whether Apple will get anywhere with this one. For more ridiculous spats over logos, see our
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