.ErinAndrews, a sideline reporter for NFLonFOX, is throwing herself into the fashion game.
The 41-year-old sportscaster, who’s also the host of “Dancing with the Stars,” has developed a women’s sportswear collection called Wear by Erin Andrews, featuring apparel representative of all 32 NFL teams.
“I’m obviously a huge sports fan ever since I was a young kid,” said Andrews, in an interview in New York last Tuesday. Andrews had just flown in that morning from Los Angeles, where she had hosted “Dancing with the Stars,” the previous night. Her weekly schedule is jam-packed, covering football games for Fox NFL on Thursday and Sunday nights and then returning to her hometown of L.A. for “Dancing with the Stars.
Andrews said her desire was to create something that was functional, age-appropriate, size-inclusive and comfortable to wear. She’s targeting women of all ages, up from high school and college to women in their 50s or older. Sizes range from XS to XXL .She said the clothes are subtle. For example, the crew neck T-shirt has printed stripes and a raised rubber print logo. “You can put it with a blazer or a leather jacket,” she said.
He said women’s apparel is the fastest-growing segment at Fanatics today. Half the fans that visit the site are women. Since the start of the season, sales of women’s NFL licensed merchandise across the Fanatics network are up nearly 20 percent versus the same period a year ago.
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