sponsored by Facebook | With social media being the most effective way to market to audiences in this new digital era, advertisers can increase engagement and influence with branded content campaigns on Facebook.
Long before the terms “creator” or “influencer” described social media stars, entertainment media companies were creating content that influenced our culture. For decades, the best entertainment platforms have been delivering the most anticipated cultural moments, the ones we mark on our calendars and recount to each other weeks later.
And the ubiquity of social media has only increased the number of touch points that technology-savvy brands can have with their audiences. Actually, the increase is exponential — there were 1.1 million monthly interactions between consumers and top U.S. entertainment brands on Facebook from January to August 2021.
By aligning with entertainment media companies’ most relevant content, advertisers benefit from being introduced to new, highly engaged social audiences who are already primed to receive messaging from those brands they’ve chosen to follow, and whose content they love. As for audiences, whenever branded content is funny and relevant — instead of disruptive or off-putting — it makes for an overall better consumer experience.
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