The cycling apparel company's support of the Richmond Cycling Corp includes a full Endura custom race kit as well as additional funding.
. The RCC works with low-income riders from Richmond, Va. to develop bike skills along with personal skills.
“As a sport, cycling can be a powerful force for positive change. It develops the rider’s confidence. It builds strength and endurance in body and mind. It teaches how to have grit and overcome obstacles. It creates community, purpose, and belonging,” a representative for Endura said in a press release. “But for many, the high costs of bikes and gear have put the sport out of reach.”That’s where the RCC comes in.
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