Endeavor CEO Ari Emanuel never brought up the name Scarlett Johansson, whose challenge to Disney alongside her reps at rival CAA has riled the industry. But in a virtual appearance at the Goldman S…
never brought up the name Scarlett Johansson, whose challenge to Disney alongside her reps at rival CAA has riled the industry. But in a virtual appearance at the Goldman Sachs Communcacopia Conference, the exec said talent is “getting paid very, very well” despite massive shifts in windows.
“Netflix started this,” Emanuel noted. In the movie business, “about 10% of the movies that went out [theatrically] hit the talent’s back end, meaning the profit participation.” Once Netflix bought out talents’ back end, “the pie was no longer 10%. It was 100%.” When Warner Bros put its entire 2021 release slate on HBO Max at the same time it debuted in theaters, WarnerMedia paid out $200 million in back end, Emanuel said. Disney CEO Bob Chapek Says Covid Shutdowns Reduced Streaming Content Available In Q4; Warns Wall Street, Subscriber Growth "Not A Straight Line"
Through Endeavor’s WME agency division, “we negotiated those deals throughout the process, and clients made a lot of money — again, without having to bet that they hit the back ends,” Emanuel continued. Disney, he added, has “done the right thing by talent because they need talent” in order to further itsWME has “created a formula” depending on whether theatrical or other windows are in the mix, the CEO added, without offering specifics.
Emanuel characterized Endeavor, which went public last spring, as a diversified media and entertainment firm, and the 40-minute session reflected that. Ample attention was paid to the company’sOn UFC, which Endeavor now fully controls, Emanuel said, “We love our relationship with Disney,” calling ESPN “the Mecca.” The rise in sports rights valuations across the board bodes well for the UFC. “I’m not nervous about where we’re going to end up,” the executive said.
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