Hologic, Inc. is a global medical technology innovator primarily focused on improving women’s health and well-being through early detection and treatment.
Interview conducted by Lily Ramsey, LLMMar 8 2024 Thought LeadersSarah Smith and Tim SimpsonSenior Marketing Manager and General ManagerHologic In celebration of International Women's Day 2024, we're honored to host Tim Simpson and Sarah Smith from Hologic, a forefront leader in women's health.
In women’s health, it is particularly important to champion shared decision-making. High rates of misdiagnosis, myths, and misperceptions about conditions1,2, as well as barriers to dialogue due to the sensitive nature of some conditions, can often leave women in the dark when it comes to decisions about their health and treatment.2
One of the main barriers to attending screenings is being time-poor, with another being not having access to the correct health information. We know it’s vital that health information is accessible for all and translated into multiple languages. AI and increased screening units and mammographers can potentially increase breast cancer screening capacity by removing the need for review by two radiologists5.
Could you discuss the advancements in diagnosing and treating heavy menstrual bleeding and how these impact women's lives? Sarah: Our research conducted in 2022 found that only a quarter of those who reported symptoms of heavy menstrual bleeding have received a formal diagnosis.
Related StoriesThis was the approach we took when conducting the heavy menstrual bleeding roundtable. We made sure we had a diverse set of menstrual health experts who could speak to different parts of the patient pathway. We were also honored to be joined by Dame Lesley Regan, the first Women’s Health Ambassador for England.
As leaders in the healthcare industry, how do you foresee the role of technology evolving to further support women's health initiatives in the next decade? Tim: We know that preventing disease saves lives9. Therefore, as a business leader, I believe technology should lie at the heart of prevention, detection, and diagnosis. Technology for breast cancer screening is an area where investment is crucial to meet women’s health needs in preventative health.
As previously mentioned, the HMB roundtable with Dame Lesley Regan, the first Women’s Health Ambassador for England, and other influential leaders from across the continuum of menstrual health care to discuss how we can improve patient pathways for heavy menstrual bleeding was a recent example. Can you share a success story or case study where Hologic's initiatives directly impact women's healthcare outcomes? Tim: We’ve seen first-hand the positive impact AI-guided imaging can directly have on women’s healthcare outcomes. An example of this would be the UK’s first pilot of digital cytology in cervical cancer screening at University Hospital Monklands.
How does Hologic ensure that women's voices and experiences are incorporated into the development and improvement of gynaecological surgical solutions? Sarah: At Hologic, we work extremely closely with patient groups and women's charities to better understand the patient's voice. They hold key knowledge and insights about the patient’s experience.
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