This year’s crop of nominees feels like a case of deja vu — what will it take to shake things up in the talk category?
The current crop of nominated and eligible shows has sparked a debate over whether the variety talk category needs to be split yet again between daily and weekly shows, in order to avoid what could be a decade of's dominance. "Broadcast hosts like Colbert do 200 shows a year, and other hosts are doing more packaged shows once a week, so is it really a level playing field? Or are we looking at apples and oranges?" asks one veteran awards strategist.
before moving on to a carefully researched, well-crafted look at a deeper issue. The nightly shows, with their daily writing processes that often get upended by the latest gaffe/mistake/racist comment from POTUS, have to respond within hours — with jokes that often become raw, watercooler-type moments. But Oliver's show appears more analytical and often more original.on Rep. Alexandria Ocasio-Cortez and what's become known as "The Squad," which also includes Reps.
After the second round of Democratic debates, on CNN, the nightly hosts again ran through the same list of topics: Cory Booker's "Kool-Aid" comment, Marianne Williamson's otherworldly appearance and Joe Biden calling Kamala Harris "kid." With that kind of uniformity, for lack of a better word, from household names, voters tend to stick to what they know. "There's a lot of competition for attention and even more content," says the awards strategist. "People vote what they know, what's familiar and comfortable."
So looking at this year's nominees, has anything changed to level the playing field, or will HBO and Oliver continue a streak to rival that ofIt's up to the networks to find, or create, a new star . "If a show is ever going to compete with the likes of Oliver and Colbert, there has to be a real strong and maintained publicity campaign to keep these shows in the spotlight.
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