Elon Musk was always a visionary jerk, bad boss at SpaceX, Tesla. But it won't work at Twitter.

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Elon Musk was always a visionary jerk, bad boss at SpaceX, Tesla. But it won't work at Twitter.
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At Tesla and SpaceX, Elon Musk was a jerk with a grand vision. At Twitter, he's just a jerk.

, The Boring Company, Musk's tunnel-based solution to urban traffic, has been trying to collect government subsidies all over the country despite only building a single tunnel in Las Vegas.

Selling the dream is what turned Tesla's stock into a superstar since it went public. People bought Tesla to be part of Musk's mission. It didn't matter that the company only became profitable last year, or that it had an unreliable lineup of vehicles, or that more-established automakers were poised to catch up to its technology. Any journalist or investor who questioned Musk or his mission then — just like now — was subject to.

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