Tesla CEO Elon Musk took to Twitter to gin up excitement for his plan to debut the Model Y electric crossover
on Sunday to say there’d be a “Model Y unveil event on March 14 LA Design Studio.” The facility is adjacent to SpaceX, the rocket company Musk also leads, in Hawthorne, California.
The addition of a cheaper battery-powered SUV comes as demand for Tesla’s pricier X, which can cost more than $100,000 with premium options, appears to have cooled. During the company’s January 30 earnings results call he described X as a “Fabergé egg of cars.” “It’s an incredible vehicle and probably nothing like it will ever be made again, and maybe it shouldn't.”
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