Tesla’s brand image in the U.S. has fallen in long-running surveys as it faces new regulatory challenges and Chief Executive Elon Musk wades further into politics
CMO Today delivers the most important news of the day for media and marketing professionals.The car maker’s reputation was already on the decline broadly over the past two years, according toOn Nov. 7, for the first time since YouGov began tracking Tesla in 2016, more respondents in the U.S. reported a negative perception of Tesla than a positive view. The brand perception has eroded further since, according to YouGov data.
Morning Consult said 38% of those surveyed this month through Nov. 27 had a positive impression of Tesla, down from 43% in January.Tesla’s net favorability among self-described Democrats in the U.S. fell to an average of 10.4% this month through Nov. 27, down from an average of 24.8% in October, according to Morning Consult. It rose to 26.5% from 20% among self-described Republicans during the same period.
YouGov found that self-described liberals now view Tesla more negatively than conservatives, though conservativesMr. Musk’s takeover of Twitter has also
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