Elon Musk reveals new X logo to replace Twitter’s bird:
that X would be “the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities.”“People are now getting increasingly frustrated with a slew of apps, so driving usage all towards one destination will increase engagement and ultimately make it easier for them,” he said.
Experts, however, also predicted the new name will confuse much of Twitter’s audience, which has already been souring on the social media platform following a raft of Musk’s other changes, including Wiping out Twitter’s brand name recognition that was built up over 15 years is an “extremely risky move,” because it means Musk is “essentially starting over while its competition is afoot,” said Mike Proulx, a research director at global market research company Forrester.
Twitter users pointed out that few people refer to Alphabet, Google’s parent company since 2015. Facebook renamed itself Meta in 2021, but it hasn’t gotten much traction. But Pescatore said it might be the right time for the sweeping rebranding that Musk seems to have in mind. “The removal of Twitter from existence will be difficult for many users to understand,” Pescatore said. However, “maybe it is time for something new in light of the negative sentiment surrounding the company. A new start over this challenging period of major disruption and appeal to new audiences.”, which sparked criticism that they could drive away more advertisers and undermine its cultural influence as a trendsetter.
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