Elon Musk May Have Made Twitter The Most Expensive PR Outlet In The World | Carscoops carscoops
, the increased presence of Tesla on Twitter could also be a part of another plan to drive up engagement on the social media platform. With Tesla posting news, jobs, and even live-streaming events on its Twitter page, there’s no question how the platform is being positioned for the brand.can continue to operate without a Public Relations team. Using Twitter as an outlet for all-updates-Tesla makes sense to shareholders as engagement is increased.
Meanwhile, having a team to quickly correct misinformation – or better still, ensure it doesn’t exist in the first place – could reduce the volatility of the share price. Other PR snafus may have been avoided altogether too, including Musk tweeting about the war in Ukraine and Keith Olbermann during Tesla’s recently-held investor day, during a time when the CEO’s focus on the automaker has come under scrutiny.
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