Musk wants Twitter to be more like Chinese platform WeChat, a common but unfulfilled dream among Silicon Valley moguls.
lon Musk attends television show"Dialogue" taping at Zhongshan Park on April 21, 2014 in Beijing, China.or Elon Musk’s acquisition of Twitter to work out as he’d like, Musk must find some way to supersize the company. Its business is long-undersized compared to the platform’s presence in culture and politics.
Much of what Musk says can seem outlandish. But his thinking about WeChat isn’t, though it is not especially novel. WeChat’s success has tantalized many a Silicon Valley mogul; Musk is only the latest. As a group, they’ve looked on with envy at WeChat’s expansive business model—messaging, social media, payments—and lack of reliance on ad revenue, the fickle revenue stream fueling much of their businesses. Yet they have found it devilishly difficult to produce an American version of a super app.
“I first downloaded WeChat in 2013. I was studying at Harvard, and I met my then-girlfriend—now wife—who told me about it,” Zhao recalls. “We started texting each other on that. Then I got my parents on it, and I realized, ‘Oh, my gosh...for the first time, we could actually communicate with family. And when I went to work in Beijing from 2016 to 2018, that was when I really got to know the system pretty well.
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