Column: Kings partner with Sandy Hook Promise in violence prevention campaign
Injuries have plagued Kings goaltender Jonathan Quick in recent seasons, but the 12-year veteran isn’t making excuses about his play amid the team’s struggles.“Dylan would be in eighth grade, had he survived. But he didn’t,” Hockley told an attentive audience. “And it’s through his legacy and ongoing support of the L.A. Kings as well that help give you the tools to help create the change that you want to be.
The “Know the Signs” program isn’t politically partisan. Nor is the “Start with Hello” program, which was implemented in more than 12,000 schools nationwide this week. “It’s a kind message,” said Kelly Cheeseman, the Kings’ chief operating officer. “It has an impact on the bottom end of the scale. It’s not about the guns. It’s about kindness in that moment.
“We did not want to get involved in the political conversation. That is not our place. But we do want to make an impact and that’s at the core of who we are as an organization. It’s everything that we’re about. We want to win hockey games and we want to win Stanley Cups, but if we can have an impact in our community, that goes a long way.”
Many Kings players and executives live in the South Bay and those who are parents send their kids to local schools. Jennifer Pope, the Kings’ vice president of community relations and team services, has two kids in school, a son who’s 7 and a daughter who’s 4. Pope cried as she listened to Hockley talk about Dylan and about Sandy Hook Promise. “Honestly, they’re the perfect partner,” Pope said. “They focus on kids and they focus on trying to recognize the signs before anything happens.
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