Elizabeth Lopez helped triple downloads for Super Mamás the podcast, now she shares tips on how to grow your podcast and brand.
Share to linkedinLucas TanakaPodcast team in 2017 when the number of Latinx-led podcasts could be counted on one hand. She understood then, like she sees now, that the podcasting space was craving diversity and that the digital space wanted better representation of their stories and lived experiences.
“Engage with your listeners and always ask for feedback,” suggests Lopez. “People want to feel heard and you also want to hear what they have to say…If you’re preparing for an interview, ask your followers for questions! In the past, those interviews have been amongst our most listened to and most shared episodes.”
“Buy a domain as soon as possible and build out your website,” suggests Lopez. “Utilizing Instagram is great, but having ownership of your own site to further build out your brand is key. No matter what, be consistent with your episode schedule. If you’re taking a break, be sure to let your audience know. You don’t want them to forget about you. [Reaching] out to your network and [having] them share your show [is key] — a lot of podcasts [are] discovered…from word of mouth.
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