Elijah Wood criticises AMC for new movie ticket price plan. 'The movie theater is and always has been a sacred democratic space for all and this new initiative by [AMC] would essentially penalize people for lower income and reward for higher income.'
Actor Elijah Wood recently slammed AMC Theaters for the company's decision to adjust their ticket prices. As a part of their Sightline initiative, the theater chain intends to increase the cost of seats in certain regions of the theater. Divided into three options, the desired seating at the center of the theater will be dubbed Preferred Sightline and will see a higher price than the rest of the theater's Standard Sightline seats.
SCREENRANT VIDEO OF THE DAY Wood recently took to social media to criticize AMC Theaters move to hike prices for the more favorable seating in a movie theater. The Lord of the Rings star calls the decision an attack on those with lower income, while favoring those with more to spend. The actor claims the move would effectively change the landscape of the entertainment venue.How AMC's Price Change Affects People With Lower Income In a previous statement, AMC Theaters executive Vice President Eliot Hamlisch claimed the move would accommodate those who prioritize specific seating as well as those who value the movie-going experience.
Sporting arenas for various leagues increase pricing for what are considered the best seats, relegating those with less disposable income to seats with limited sight lines, farthest from the field, or to standing room only. Although that pricing system is standard in American sports, its system has been heavily criticized for years, making it clear why Wood would call out the major theater chain.
AMC Theaters looks to begin their Sightline initiative this Friday in New York, Chicago, and Kansas City, but will be expanding the system to theaters around the country by the end of the year. However, the price change only affects showtimes after 4 p.m., allowing audiences to pay the normal price for their preferred seats before then.
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