Electric truck maker Rivian is reportedly developing an e-bike
Attempting to expand into the e-bike market when the company has yet to make a profit might not make much sense, but there’s a compelling reason for Rivian to pursue that strategy. Even, the cycling market was growing thanks to the popularity of e-bikes. In fact, electric bikes have consistently outsold electric cars and trucks. It’s no surprise since they’re significantly cheaper to produce and thereby cost less for consumers to buy.
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