On a recent stop in the U.S., Axel Hellmann talked about America's growing influence on European football
Walking through Central Park and into a Manhattan hotel on a beautiful fall day in New York City, Eintracht Frankfurt CEO Axel Hellmann was a long way from his normal office. Over the October international break, with Frankfurt’s season paused and the German national team in North America for games against the United States and Mexico, it was the perfect time for a trip to the U.S., where Hellmann’s club is placing increased importance.
And that is something where, I believe, if you pair this with good stories about the personalities on the pitch, that is a perception that helps us a lot to get fans in the U.S. To show our brand from another perspective than the usual sports perspective is also something. The third point is there is a close link between Frankfurt and the U.S. because of the private banks and U.S. companies situated in Frankfurt. It was the headquarters of the Army after the Second World War.
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