Tech titan reaches settlement agreement after state said it collected location data without user consent.
Users’ trust in Google took yet another hit Thursday.
Specifically, the California Department of Justice and other states had determined that Google was deceiving users by collecting, storing and using their location data for consumer profiling and advertising purposes without users’ informed consent. In order to build trust in AI, it’s imperative that people believe that tech companies are heavily invested in protecting consumers at all levels, including privacy.The Harvard Business Review recently wrote that trust in technology is a reflection of the decisions people make when they develop technology, use it and implement it. The Google settlement with the state shows just how that can go amiss.• Show additional information to users when enabling location-related account settings.
Americans can’t count on Congress to ensure greater protections. Federal lawmakers have recognized the issue for more than a decade but failed to act.
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