These aren't the UGGs you remember from 2002.
, as it was in the show). “What was really special about working them was how receptive they were to working with our ideas,” says Mike. “It was important to us, however, that it wasn’t subverted to the point that the essence was lost.” Which it definitely isn’t — in using some of the longer shearling, there’s what Mike describes as “a kind of bleached tips element to it” — the best of 00s fashion indeed.
The campaign, shot by Zoe Ghertner and styled by Avena Gallagher, features the AW19 capsule that includes five footwear styles and the four outerwear pieces. It was shot at Mono Lake in California, and celebrates the splendor of the American landscape, which given UGG’s West-Coast heritage and the bi-coastal nature of Eckhaus Latta’s brand, perfectly showcases the striking mélange of their two worlds.
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